Shahriar founded Heritage Rugs to reconnect people with Persian heritage through handwoven rugs curated for modern homes. As the founder and marketing lead, he developed the brand identity, vision, and messaging, launched the international e-commerce website, and created a content strategy tailored to a niche audience across North America and Northern Europe. His work spans from branding and web development to social media management, influencer outreach, and paid campaigns. Shahriar’s marketing efforts highlight authenticity, craftsmanship, and storytelling—bringing a “mom-and-pop” feel to a high-quality product.

Key tools used: Shopify, Instagram, Canva, Meta Ads, Google Analytics, Google Ads

Results: Successfully launched the brand, built organic traction in Canada and Europe, developed a strong visual identity, and grew initial follower base and website visits through targeted outreach and paid media.