I was contracted by The Lannisters Irish Pubs to deliver a full-suite marketing partnership across two locations in Oslo, each with its own distinct brand challenges. Over the course of a year, I led market analysis, created differentiated brand strategies, built communication frameworks, and executed a multi-channel digital marketing plan. From visual storytelling to paid advertising, influencer activation to in-pub content strategy, my role spanned both strategy and execution—bringing cohesion, consistency, and results to the client’s entire marketing presence. This project highlights the power of hands-on collaboration in hospitality marketing.

Key tools used: Instagram, Meta Ads, TikTok, Google Business, WordPress

Results: New branding direction for both pubs, ongoing digital engagement, and streamlined marketing operations.